1-2-3-> to success, so that the idea wins over chance and not the other way around!
Excellent ideas are absolutely true in WHAT they say and tell the story from an unusual perspective, the HOW! So there is a phase before the idea is found (strategy development), the phase of methodical idea development and the execution and production of the story idea (staging) in the required formats, media and channels.
Gregor Jasch leads the team process in all three phases with open-ended workshop formats and involves stakeholders from the required departments and branches so that the results of the brand work can be used in day-to-day international business and achieve an impact and save costs over many years.
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We analyze target groups, products and services, the differentiation from the competition as well as our lived brand values and identify the motives behind purchasing decisions using the latest neuromarketing findings.
Research & analysis status quo
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"Brands are just people too!", and the clearer the idea of our desired brand personality is, the more effectively the brand develops trust and distinctiveness.
Development of the brand personality
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Together, we create a toolkit of brand messages with modular text modules for daily practice for all touchpoints of the customer journey.
Pyramid of communication
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We define our catalog of values together. This serves as a guideline for our thoughts and actions and provides orientation for all stakeholders in everyday life.
Values provide orientation
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Brand development and positioning
In November 2017, Gregor Jasch published the Creative Effectiveness Cookbook - How to methodically develop and serve fresh ideas for marketing and communication campaigns as a Kindle eBook on Amazon and immediately achieved top positions in the Amazon bestseller ranking.
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Using the proven Creative Effectiveness method, we bring all stakeholders on board and define the jumping-off point for the development of ideas. We analyze the target group(s), our products and services, the status quo of our brand and the differentiation from the competition.
Teamwork: Get everyone on board!
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We define the jumping-off point for idea generation: In doing so, we place a single, jointly agreed statement in the pole position of our messages for the methodical process of further idea development.
Idea/campaign development
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Using the creative effectiveness method, we develop a campaign idea that is not only particularly creative, but also extremely effective. This is how we develop the common thread of the storyline for every required flight level in day-to-day business.
Definition of the altitude
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Development Creative Strategy
We develop the central idea of a campaign that immediately arouses curiosity and makes people want to find out more about the content of the campaign and the story idea.
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Just like in the theater, we tell the content of our campaign in several acts that are interlinked and communicate the same core brand messages from different perspectives.
Orchestration of the story formats
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As an internationally award-winning B2B film production company, we produce the story idea as a campaign film or premium image film in-house with our B2B image film department in Vienna and Berlin.
Production as a premium image film
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We produce training materials and ensure that the campaign messages and marketing tools are successfully applied in day-to-day business.
Campaign launch internal - external
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Development Creative Strategy
1-2-3-> Request a workshop now!
Our workshop series on "Brand Strategy Development", "Methodical Idea Management" and "Brand Staging" are carefully designed to guide industry leaders from initial idea to final brand staging. Each workshop is specifically designed to highlight and develop various key aspects of B2B brand management and campaign development.
